European BizApps Summit 2026

05/05/2026, Confex - Koelncongress
Cologne, Germany

Welcome to Copilot Park: Bringing AI to Life for Customer Insights

Welcome to Jurassic Park, where the dinosaurs are back, but the visitors aren’t. After the recent “incidents,” the park needs a bold marketing strategy to win back trust and boost ticket sales. In this interactive session, you’ll step into the role of the park’s marketing team. Your mission: use Copilot, Copilot Studio, Power Automate, and Dynamics 365 Customer Insights to create smarter campaigns that bring visitors roaring back. We’ll show you how to enhance the default Copilot, making it more powerful and fun, and demonstrate real marketing use cases that go far beyond text generation. Together, we’ll build custom Copilot features live, automate processes, and design campaigns that even a T-Rex would love. Maybe we even see one of these rare autonomous agents. What you’ll take away: - How to customize Copilot with Copilot Studio for real-world marketing scenarios - Ways to integrate it with Customer Insights for smarter workflows - Practical examples of AI-driven marketing beyond content creation - A creative approach to making AI tools engaging and useful for your team