Founder & CEO: Fortitude 17 (UK) & One Seven Consultants (UAE). From Professional Football to Professional Testing - Driving Results in ERP.

Emma’s story is anchored in two worlds that rarely meet: elite sport and enterprise transformation. While building a professional football career, she developed deep, practical expertise in large-scale programmes for FTSE and global brands. Her grounding across AI, ERP, CRM and HCM ecosystems positions her as a trusted partner to Microsoft, Dayforce and organisations that want to navigate transformation with discipline, risk awareness and genuine quality control. She is known for a direct, engaging style that cuts through jargon and gets to the truth of how programmes succeed or fail. Her talks blend sharp insight with authenticity, humour and sports logic, giving both technical and functional audiences something they can use the moment they leave the room. Her sporting pedigree shapes her perspective. She sees transformation through the same lens as high-performance football: preparation, drills and strategy come first, and shortcuts simply cost you later.