James O'Regan is Lead Product Marketing Manager and Community Lead at Liquidware, where he drives go-to-market strategy across the Liquidware product portfolio. With 21 years of experience in End User Computing, James brings an EUC industry perspective to product marketing: he has designed, built, and supported the environments he now positions and promotes. James is co-founder of Impact of AI: Explored, a podcast reaching listeners in over 80 countries, where he and Gerjon Kunst break down how artificial intelligence is reshaping IT operations, the workplace, and the industry at large. He is a regular speaker at community events across Europe, including E2EVC and EUC Forum Based in Dublin, Ireland, James has spent two decades solving real problems in EUC and now channels that same mindset into understanding where AI fits, and where it doesn't.