Session Abstract

Navigate the dynamic evolution of sales and communication in the post-pandemic landscape with innovative, data-driven strategies to supercharge your sales team. As digital marketing tools and digital-native generations ascend, crafting high-quality, modern, and demonstrably effective sales training becomes paramount. Imagine harnessing detailed, anonymized working patterns of your top-performing salespeople to sculpt training programs, define work standards, devise evaluation methods, and set benchmarks for your entire sales team. This session will serve as your compass, guiding you through the nuances of utilizing Viva Advanced Insights, Azure Machine Learning and Power BI to empower your sales strategies by: - Extracting anonymized data regarding the working styles of your sales team. - Augmenting this data with performance metrics from your CRM system. - Leveraging Azure Machine Learning to distill the pivotal factors influencing sales triumph. Embark on this journey to unearth potent, data-driven sales training methods, acquire practical knowledge, and apply learned strategies to amplify your team’s performance and catalyze business growth. Ensuring that your sales team is not only keeping pace with the rapid shifts in sales technology and methodology but also leveraging them to optimize their performance.

Katerina Chernevskaya

🏅 Microsoft MVP, MCT, and Power Platform Solution Architect with 20+ years in tech. 🏗️ Builds enterprise solutions with Power Platform, Copilot Studio, Microsoft Foundry, and Azure AI. 🤖 Particularly interested in the moment an AI agent stops answering questions and starts doing things - and the architecture needed to keep that under control. 🎤 Speaks internationally about AI, governance, and the messy gap between a great demo and a production system. 🧪 Mentors new tech talent and believes the best way to learn something is to build it, break it, and share what happened. 📜 Collects certifications too: Power Platform, Azure AI, Prosci, and PMI.