Session Abstract

Navigate the dynamic evolution of sales and communication in the post-pandemic landscape with innovative, data-driven strategies to supercharge your sales team. As digital marketing tools and digital-native generations ascend, crafting high-quality, modern, and demonstrably effective sales training becomes paramount. Imagine harnessing detailed, anonymized working patterns of your top-performing salespeople to sculpt training programs, define work standards, devise evaluation methods, and set benchmarks for your entire sales team. This session will serve as your compass, guiding you through the nuances of utilizing Viva Advanced Insights, Azure Machine Learning and Power BI to empower your sales strategies by: - Extracting anonymized data regarding the working styles of your sales team. - Augmenting this data with performance metrics from your CRM system. - Leveraging Azure Machine Learning to distill the pivotal factors influencing sales triumph. Embark on this journey to unearth potent, data-driven sales training methods, acquire practical knowledge, and apply learned strategies to amplify your team’s performance and catalyze business growth. Ensuring that your sales team is not only keeping pace with the rapid shifts in sales technology and methodology but also leveraging them to optimize their performance.

Katerina Chernevskaya

Katerina, an MVP, MCT, and renowned public speaker, focuses on Power Platform & AI. With twenty years of experience and key certifications in PROSCI, PMI, Power Platform Solution Architect, she leads in app development, AI, and adaptive work models. Active in the Microsoft community, Katerina mentors new tech talent and supports innovation. Katerina takes part in the #SharingIsCaring initiative, guiding community contributions to the Microsoft Sample Solution Gallery.