Session Abstract

Most organizations design navigation based on how the company is organized. Users navigate based on what they're trying to accomplish. The challenge comes in working to blend the sometimes-conflicting information together into comprehensive but usable navigation. In this session we’ll cover • Common navigation mistakes • Task-based vs. department-based structures • Global, hub, and local navigation strategies • Navigation testing with real users Attendees will leave with a practical understanding of how to design navigation around user tasks, which helps both users and organizations. Remember, the best navigation is the kind users barely notice because it simply helps them get things done.

Patrick Cash-Peterson

Patrick is a UX certified Nielsen Norman Group Professional specializing in site builds, migrations, and user experience. He has over 20 years experience working with clients as a project manager in many different fields. Patrick brings a unique understanding blending design, user experience, and project management to work with clients. He is skilled at balancing those goals against the project scope, requests, timeline, as well as easing concerns around the changes the projects can bring. Patrick enjoys digging content to help build strong information architecture as well as helping clients understand user experience and helping them implement best practices.