Sandra Koutzenko
Director of Training Services
United Kingdom
Successfully Expanding your Microsoft Business Applications Practice in a Time of Crisis

Session Abstract

During situations of financial crisis, businesses tend to focus on slowing down, reducing expenses, and waiting for better times. In actuality, times of crisis offer great opportunities for companies - and this is particularly true of the Microsoft Business Applications space right now. This makes right now a very important time for Microsoft Partners to find the right direction to grow their BizApps practices in the right sector, with the right product, and in the right way. This session will offer simple and practical ways for BizApps partners to identify the right opportunity for them to leverage in order to bring big success to their BizApps activities. The content shared in this session is coming from our Microsoft Business Applications Practice Builder Program, which was requested by Microsoft Ireland. We are proposing to share some of the practical tools which supported the participating partners to expand their Microsoft Business Applications practices. Agenda: The Dynamics Opportunity - what makes now a great time to invest in growing your BizApps practice Evaluating your current reality - where is your practice now? Setting the right goals for expansion Choosing the right way of expanding your practice (new product vs new market) Practical exercise: finding your niche for expansion What this session will bring to the partners who join: • Understanding of the current BizApps opportunity and how to position their business within it • Clear BizApps practice expansion goals inscribed in the current reality • A defined niche for BizApps practice expansion

Note to event organizers

Sandra Koutzenko

Sandra is a strategic leader specialised in developing talent in the Microsoft Technology sector, with a particular focus on Microsoft Business Applications. She believes in offering solutions that create sustainable success for everybody in this dynamic, ever-growing area. Over the past 9 years, she has been creating and delivering products and services supporting companies in the Microsoft space to hire, train and nurture well-needed talent. She has also been actively encouraging and guiding individuals with their training journey in the Microsoft Business Applications world. In her capacity as the leader of 365 Talent Portal's Microsoft Learning Partner Practice, Sandra has also developed an expertise that spans beyond talent development and into the more intricate aspects of Microsoft Partner Practice building. She is now an advisor, content creator and speaker on topics that span Microsoft training methodologies and paths, Microsoft Business Applications talent strategies, and ways to build and grow successful Microsoft Business Applications Partner Practices.

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