Session Abstract

Your organisation has logos, colours, fonts, templates and brand guidelines and it uses Microsoft 365 Copilot. Microsoft 365 now has at least four different places where those assets might live. So how do the pieces fit together? As Microsoft 365 Copilot evolves, branding is no longer limited to Office themes and templates. We now have Copilot Brand Kits, SharePoint Brand Center, organisational asset libraries (OAL), and emerging brand-aware experiences across the Microsoft 365 Apps and Microsoft 365 Copilot. The result? Confusion for users, uncertainty for administrators, and difficult governance decisions for organisations trying to balance creativity with brand consistency. In this practical session, we'll help you navigate the puzzle by exploring how Microsoft's branding capabilities fit together. You'll see what a modern Copilot Brand Kit contains, understand the differences between personal, shared and official Brand Kits, and learn how they interact with SharePoint Brand Center, OAL and the Microsoft 365 Apps. We'll walk through real-world demonstrations across Copilot Create, PowerPoint, Word and Excel, including Brand Kit capabilities, branded content generation, and strict brand adherence settings. We'll also identify which puzzle pieces are already in place, which are still evolving, and where administrators need to make informed design and governance decisions. You'll leave with: - A clear understanding of Microsoft's branding features across Microsoft 365 - Guidance on choosing between Brand Kit, Brand Center and OAL - Practical governance recommendations for enterprise deployment - An understanding of licensing, rollout and language considerations - A realistic view of current limitations, gaps and future opportunities Whether you're a Microsoft 365 administrator, adoption specialist, designer or power user, this session will help you put the pieces together and build a branding strategy that works with Copilot rather than against it. Level: 300, with enough grounding that no prior Brand Kit experience is assumed.

Sara Fennah

Sara has over 25 years’ experience, has been a Microsoft Certified Trainer (MCT) for over 15 years and is also a MCT Community Lead and Microsoft MVP (Most Valuable Professional) for Microsoft 365. Sara has been working with Microsoft 365 since the preview in April 2011 and holds over 50 Microsoft Certifications. Sara’s company still use the same Microsoft 365 Tenant opened back in 2011. As a trainer Sara’s professional aim is to help make technology more accessible by increasing knowledge and decreasing fear. In her own words “I love helping others advance their own skills and use of technology, whilst challenging myself to advance my own skills and expertise.” Sara delivers training across Microsoft 365 from beginner to admin level, specialising in productivity, data security, and compliance. She is a recognised expert in Microsoft 365 Copilot, having authored multiple courses and supported organisations with adoption strategies and governance planning.