Seb Matthews
Vice President
United Kingdom
AI Strategy Decoded: Build vs. Buy – What’s Your Move?

Session Abstract

In today's rapidly evolving AI landscape, the question of whether to build custom AI solutions or buy off-the-shelf technologies can define an organisation’s future. Join this fast-paced, high-impact session, where we’ll dive deep into the strategic considerations every leader must weigh when developing AI capabilities. Drawing from years of experience in scaling AI-driven businesses, this session offers pragmatic insights, industry-tested strategies, and real-world examples to help you decide: Should you invest in building bespoke AI solutions, or is buying the better path to competitive advantage? With a blend of actionable insights and real-world case studies, this session will cover: Strategic Advantages of Building vs. Buying AI: Learn the key factors that drive long-term success in both models. Risks and Rewards: Understand the cost, complexity, and control dynamics that influence your decision. When to Hybridise: Explore how combining both approaches could yield the best outcomes for your organisation. Key Takeaways: Clarity on Decision-Making Frameworks: Gain a clear methodology to evaluate whether building or buying AI aligns with your organisation's goals. Cost-Benefit Analysis Expertise: Learn how to assess the total cost of ownership and ROI from both build and buy perspectives. Real-World AI Insights: Leverage lessons learned from successful AI implementations to avoid common pitfalls and make informed decisions. Expect a session packed with insights, speed, and actionable advice to power your next AI move!


Note to event organizers

this session expands on the session delivered this year

Seb Matthews

Seb is an innovative technology leader and business strategist with over 25 years of experience across Defence, Aerospace, and Industry. Combining sharp business acumen with expertise in mission-critical systems, he leverages practical thinking and hands-on leadership to drive innovation and transformation. He seeks to challenge the status quo, relentlessly focusing on delivering meaningful outcomes and applying strategic insights to foster true innovation over mere disruption. His experience in high-stakes environments has honed his ability to deliver reliable, cutting-edge solutions that push the boundaries of technology. Seb advocates for non-blinkered ideation, encouraging teams to think differently and embrace new possibilities, and firmly believes that almost anything can and should be software-defined. An engaging conference speaker and published author, he shares his insights on innovation and technology, inspiring others to think critically and creatively. Outside of his professional pursuits, Seb enjoys quality time with his partner, children, and dog and is often found pottering around the stove or his vegetable garden.


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Seb can deliver sessions in
English
Relevant industries
Computer Software

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