Seb is an innovative technology leader and business strategist with over 25 years of experience across Defence, Aerospace, and Industry. Combining sharp business acumen with expertise in mission-critical systems, he leverages practical thinking and hands-on leadership to drive innovation and transformation. He seeks to challenge the status quo, relentlessly focusing on delivering meaningful outcomes and applying strategic insights to foster true innovation over mere disruption. His experience in high-stakes environments has honed his ability to deliver reliable, cutting-edge solutions that push the boundaries of technology. Seb advocates for non-blinkered ideation, encouraging teams to think differently and embrace new possibilities, and firmly believes that almost anything can and should be software-defined. An engaging conference speaker and published author, he shares his insights on innovation and technology, inspiring others to think critically and creatively. Outside of his professional pursuits, Seb enjoys quality time with his partner, children, and dog and is often found pottering around the stove or his vegetable garden.