Business Applications Architect
United States of America
Your friendly neighborhood Microsoft 365 expert
Pete Simpkins is a seasoned technology advocate with over a decade of experience leading company-wide technology change management and adoption efforts. Currently serving as a Business Applications Architect at Omni Workspace, Pete specializes in streamlining business processes, enhancing user experiences, and fostering creativity across all organizational levels. With a background in Architecture and Commercial Real Estate, Pete brings a unique perspective to technology integration, focusing on merging physical and digital workspaces. He combines his design background with technical expertise to drive technology adoption, support digital collaboration, and strengthen communities. His strategic vision and leadership have been instrumental in implementing and governing Microsoft 365 collaboration tools for thousands of users. Pete is also a Regional Leader for Microsoft's Global Community Initiative and an active board member of the Minnesota Microsoft 365 User Group, where he manages marketing communications and organizes virtual and in-person events for over 1,200 members. His commitment to community and professional development is further demonstrated through his volunteer work with the Cystic Fibrosis Foundation - Minnesota/Dakotas Chapter.
SharePoint’s Brand Center promised to make corporate branding in Microsoft 365 a breeze. So… did it? In this brutally honest (but lovingly snarky) session, I’ll walk you through what it actually felt like for me to roll out the Brand Center for a sprawling 8000+ employee organization. We’ll cover: - What actually worked, what sat there looking pretty, and what no one used - How to keep your brand (mostly) intact across PowerPoint, Word, and Clipchamp without babysitting every font and logo - Whether CDN integration is a performance win or a governance migraine - How Copilot plays with—or sometimes ignores—your brand assets Expect hands-on demos, practical advice, and a no-fluff breakdown of how to get the most out of this feature—without overpromising what it can’t deliver. If you’re a SharePoint admin, intranet lead, or the poor soul who got voluntold to “make our sites look better,” this one’s for you.
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