Session Abstract

Discover best practices for building a thought-leading brand that resonates, creates impact, and generates income and opportunity for your business. Personal branding is a pivotal tool offering a strategic approach to showcase one's expertise, values, and vision to the world. I integrate cutting-edge LinkedIn strategies, leveraging the platform's vast professional network to amplify your brand's reach. My approach is comprehensive, covering how to craft compelling content, engage with key influencers, and optimize your profile for maximum visibility. By intertwining LinkedIn tactics with overarching branding principles, I guide attendees through the process of transforming their online presence into a powerful, opportunity-attracting beacon. This dual focus ensures that you not only understand the theoretical framework of personal branding but also leave with practical, platform-specific techniques to immediately apply and begin measuring success.

Note to event organizers

This presentation is not based on theoretical concepts; I equip attendees with a strategic playbook tailored for LinkedIn, one of the most influential professional platforms, ensuring that every aspect of your presence from content to connections is fine-tuned for impact. My comprehensive method is designed to transform your online persona into a magnetic brand that attracts opportunities, nurtures leads, and accelerates your business growth. By partnering with me, you will unlock the full poten

Tara LaFon Gooch

Tara LaFon Gooch is a Keynote and TEDx speaker and international best-selling author specializing in the transformative power of confidence. With a dynamic presence and a passion for empowering individuals, Tara has inspired audiences and executive leadership teams around the globe to unlock their full potential and embrace a life of self-assurance through her powerful story. Tara has earned her MBA from the University of North Carolina at Wilmington, and certificates from Cornell University and The University of Notre Dame. Recently, Tara has been featured in Forbes, The United Business Journal, LA Weekly, Fox News in New York, and her recent TEDx talk entitled “Gratitude: The Foundation of Confidence” has received global acclaim since its release this in February, 2024. Tara is proof that no matter where you came from or what hardships you have endured in life, you can live purposefully, successfully, and confidently.

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