Session Abstract

Discover best practices for building a thought-leading brand that resonates, creates impact, and generates income and opportunity for your business. Personal branding is a pivotal tool offering a strategic approach to showcase one's expertise, values, and vision to the world. I integrate cutting-edge LinkedIn strategies, leveraging the platform's vast professional network to amplify your brand's reach. My approach is comprehensive, covering how to craft compelling content, engage with key influencers, and optimize your profile for maximum visibility. By intertwining LinkedIn tactics with overarching branding principles, I guide attendees through the process of transforming their online presence into a powerful, opportunity-attracting beacon. This dual focus ensures that you not only understand the theoretical framework of personal branding but also leave with practical, platform-specific techniques to immediately apply and begin measuring success.

Note to event organizers

This presentation is not based on theoretical concepts; I equip attendees with a strategic playbook tailored for LinkedIn, one of the most influential professional platforms, ensuring that every aspect of your presence from content to connections is fine-tuned for impact. My comprehensive method is designed to transform your online persona into a magnetic brand that attracts opportunities, nurtures leads, and accelerates your business growth. By partnering with me, you will unlock the full poten

Tara Gooch

Organizations invest heavily in change, yet most initiatives stall. The reason is rarely the strategy. It is people: the fear of looking incompetent, of learning something new, of becoming an unknown version of yourself. Organizations are individuals multiplied, and real change starts with each one. Tara LaFon Gooch, MBA, equips leaders and teams to move through change with confidence. Her GRASP Method™ (Gratitude, Responsibility, Action, Sight, Purpose) turns change from a one-time event into lasting habits, so transformation holds long after the event ends. Tara spent 21 years in corporate sales and lived the dread of every new rollout firsthand. Today she is a certified Personal Change Management Instructor, an MBA graduate of UNC Wilmington with certificates from Cornell and Notre Dame, and co-founder of Best Branding Solutions. Her TEDx talk, “Gratitude: The Foundation of Confidence,” has earned 415K+ views and ranked in the top 50 globally. She is a 3X international bestselling author, host of the GRASP Confidence Podcast (top 2.5% globally), and has been featured in Forbes three times, plus ABC, Fox, and The CW. Recognized as a 2026 Triangle Woman of Impact and named among Women to Know in North Carolina, Tara leaves audiences with practical tools, not just inspiration. While you’re on Run.events, swap the “Personal Brand Leadership” session for one of your four corporate programs, such as Executive Presence: Speak So People Actually Listen.