Session Abstract

Everyone's talking about AI agents - vendors are promising revolution, your competitors claim they're already using them, and your team is asking for budget. But what's actually delivering value today versus what's still marketing hype? In this session, I'll share our honest experience deploying AI agents in production environments - including the wins, the failures, and the uncomfortable truths nobody mentions in sales pitches. No vendor slides, no theoretical promises - just real results from real implementations. Drawing from our work at run.events, we'll examine where AI agents are genuinely transforming operations: **Where agents are actually delivering ROI:** - Intelligent matching and recommendations that increase engagement (and revenue) - Workflow automation that handles complexity, not just repetitive tasks - Dynamic personalization that scales without scaling headcount - Resource optimization that adapts faster than any manual process **What we'll cover:** - The real cost of implementation - time, talent, and infrastructure (it's more than the license fee) - How to evaluate agent solutions: questions your vendors hope you won't ask - Change management realities: why the technology is often the easy part - Where agents fail spectacularly - and how to avoid expensive lessons we've already learned **You'll leave knowing:** - Which use cases justify investment today vs. which need more maturity - How to set realistic expectations with stakeholders - Red flags that signal an agent project is heading toward failure - A practical framework for evaluating AI agent opportunities in your organization Whether you're approving budgets, leading digital transformation, or simply trying to separate signal from noise - this session will give you the clarity to make informed decisions about AI agents. No hype, no hand-waving, just what it really takes to deploy AI that your organization will thank you for.

Adis Jugo

Mastermind at run.events. Entrepreneur and leader channeling 35 years of software industry expertise and 14 years of producing premium tech events. Public Speaker with over 400 keynotes and sessions in the past 25 years. A Microsoft Most Valuable Professional (MVP) for AI Platform and Microsoft Azure, and a Microsoft Regional Director. Spiritus movens at CollabSummit, AI & CloudSummit, and BizAppsSummit. Firmly believes in leading by example and motivation. Lives beside the oldest vineyard in the Rhine valley. Prefers collecting stories to collecting possessions. Can make his wife and kids laugh anytime.