Adis Jugo
run.events GmbH
CEO
Germany
Developing AI Agents in Practice

Session Abstract

Everyone's talking about AI agents these days - but what are they actually good for? In this architecture and development session, I'll cut through the hype and show you how we're building intelligent agents that solve real business problems (not just generate fancy demos 😉). I'll take you through our journey implementing Microsoft Semantic Kernel and LLMs to develop autonomous agents that actually deliver value. No theoretical hand-waving - we'll dive deep into practical scenarios where agents excel: understanding context, making intelligent decisions, and adapting to user needs in real-time. Through concrete examples from various domains (including our work in event tech with run.events), we'll explore where agents truly shine: * Context-aware recommendation systems that users actually appreciate * Intelligent workflow automation that goes beyond simple if-then rules * Dynamic personalization that adapts to individual patterns * Smart scheduling and resource allocation We'll cover: * The tech stack we chose and why (including spectacular failures along the way) * Architecture patterns for building maintainable agent systems * When to use agents vs. traditional approaches (spoiler: agents aren't always the answer) * Live coding examples - because theory is nice, but seeing is believing You'll learn the difference between "AI agents" as a buzzword and agents as practical problem-solvers. Whether you're writing code, designing systems, or evaluating AI solutions for your organization, you'll walk away knowing exactly when agents make sense - and more importantly, when they don't. Join me for a no-nonsense exploration of what it really takes to build AI agents that users will thank you for, not just tolerate.


Adis Jugo

Mastermind at run.events. Entrepreneur and leader channeling 35 years of software industry expertise and 14 years of producing premium tech events. Public Speaker with over 400 keynotes and sessions in the past 25 years. A Microsoft Most Valuable Professional (MVP) for AI Platform and Microsoft Azure, and a Microsoft Regional Director. Spiritus movens at CollabSummit, AI & CloudSummit, and BizAppsSummit. Firmly believes in leading by example and motivation. Lives beside the oldest vineyard in the Rhine valley. Prefers collecting stories to collecting possessions. Can make his wife and kids laugh anytime.


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Adis can deliver sessions in
English
German
Bosnian
Croatian
Serbian
Adis speaks about
ai
artificial-intelligence
software-architecture
enterpreneurship
Relevant industries
Computer Software
Internet
Events
Trade Fairs
Congresses and Conferences
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