Session Abstract

This session delves into the critical issue facing event organizers: the effectiveness and return on investment (ROI) of paid social media advertising. In the realm of event planning, substantial funds are allocated to platforms like Google, Facebook, and LinkedIn for event promotion. However, the challenge lies in accurately tracking the ROI and understanding the direct impact of these ads on ticket sales. Traditional analytics tools face limitations, leaving a gap in understanding which campaigns actually drive sales. In this session, we will talk about a novel approach to precision marketing tracking in event marketing, focusing on linking social media campaigns directly to ticket sales. This method provides a granular view of the customer journey, identifying not only the successful conversions but also shedding light on incomplete transactions and consumer behavior drop-off points. The session aims to highlight how this advanced tracking can revolutionize event marketing strategies. By offering data-driven insights, it enables organizers to allocate their marketing budgets more effectively, reducing wastage on ineffective campaigns. Furthermore, it emphasizes the long-term benefits, such as crafting more personalized and impactful marketing strategies and establishing stronger connections with potential attendees.

Adis Jugo

Creator, lead architect, and mastermind at run.events. An Information Technology professional with 30 years of professional experience, Event Tech specialist, Event Organizer, and Public Speaker with over 400 public speaking sessions in the past 25 years. A Microsoft Most Valuable Professional (MVP) for Microsoft 365 and Microsoft Azure, and a Microsoft Regional Director. Spiritus movens at CollabSummit and CloudSummit. Firmly believes in leading by example and motivation. Lives beside the oldest vineyard in the Rhine valley. Prefers collecting stories to collecting possessions. Can make his wife and kids laugh anytime.