Session Abstract

Yes, of course you use AI for writing and ideas. But do you trust it enough to let it run your processes and make the decisions your business depends on? Why not? Literally everyone in the event industry complains about working too much. How much time could AI save your people? And the question we are not supposed to ask: could AI replace some of them, or even you? Yes, you can picture AI as the analytics and forecasting engine for your events. But will you trust it when it tells you why more people aren't registering? And, more importantly, will you trust it when it tells you to lower or raise your prices to change those numbers? This is an experience-based talk by someone who has been delivering large events and using AI at those events for the past 16 years (not a typo). We will cover what is doable, what is safe, what you shouldn't touch, and where the only reason not to use AI is fear.

Adis Jugo

Mastermind at run.events. Entrepreneur and leader channeling 35 years of software industry expertise and 15 years of producing premium tech events. Public Speaker with over 400 keynotes and sessions in the past 25 years. A Microsoft Most Valuable Professional (MVP) for Arttificial Intelligence, and a Microsoft Regional Director. Spiritus movens at ECS, the largest Microsoft Business and Technology event in Europe. Firmly believes in leading by example and motivation. Lives beside the oldest vineyard in the Rhine valley. Prefers collecting stories to collecting possessions. Can make his wife and kids laugh anytime.