Adis Jugo GmbH
Utilizing Influencer Marketing for Improving Event Sales

Session Abstract

Influencer is probably an 'Unwort' of the decade in social media. However, in this session, we will not speak about paying self-proclaimed social media influencers; instead, we will focus on the better utilization of the real influencers that event organizers already have: their speakers, their sponsors/exhibitors, and their already confirmed delegates. These groups of attendees usually don't have issues promoting their participation in events, but the current state of affairs relies on them doing most of the work: They need to write their own promotional posts and choose the channels they will use for promotion. These are usually also the main show-stoppers for their voluntary engagement in event promotion: the amount of effort it takes to do that, and the lack of time. In this session, we will discuss how event tech can help event organizers remove that hurdle and how to make this task almost effortless for their speakers, sponsors, and delegates. We will show how they can share their participation and promote the events they are attending in only two clicks. We will see how event organizers can create promotional campaigns with influencers, how they can track their engagements, and have precise metrics about the Return on Investment and tickets sold through these campaigns. Event tech can unlock huge, but often hidden, potential in using already signed speakers, sponsors, and delegates to increase sales. This session will demonstrate how.

Adis Jugo

Creator, lead architect, and mastermind at An Information Technology professional with 30 years of professional experience, Event Tech specialist, Event Organizer, and Public Speaker with over 400 public speaking sessions in the past 25 years. A Microsoft Most Valuable Professional (MVP) for Microsoft 365 and Microsoft Azure, and a Microsoft Regional Director. Spiritus movens at CollabSummit and CloudSummit. Firmly believes in leading by example and motivation. Lives beside the oldest vineyard in the Rhine valley. Prefers collecting stories to collecting possessions. Can make his wife and kids laugh anytime.

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