Joel has been in Dynamics and Power BI technology for 22(!) years. He was a 7x Microsoft MVP from 2013 - 2020. Sharing knowledge with the community has been a passion for years, presenting 20-30 times at in-person and online events. He also wrote some wildly unsuccessful books and blogs irregularly. In 2022, Joel co-founded a Worker Cooperative. Cooptimize is an IT Consulting Firm, offering Fractional Data Teams to companies who don't need full-time employees for Data Warehouse and Power BI work. The cooperative now has five Members/Employees. After experiencing first-hand democracy at work, he has become more passionate about advocating for workers' rights and disrupting the status quo.