Lassaad Attig is the Founder and CEO of Askware, an international consulting and technology company specializing in Microsoft Dynamics 365, Power Platform, Azure, and Artificial Intelligence. A former Solution Architect at Microsoft France, Lassaad brings over 20 years of experience in the Microsoft ecosystem. Having worked with Microsoft Dynamics since version 3.0, he has witnessed and contributed to the evolution of business applications, from traditional CRM systems to today's AI-powered solutions. He strongly believes that technology only creates value when it drives real business results. Throughout his career, he has helped organizations of all sizes, from small businesses to large enterprises, navigate their digital transformation, from strategic advisory to the delivery of innovative solutions. With experience across industries including hospitality, real estate, services, and manufacturing, Lassaad combines deep technical expertise with a strong understanding of business challenges to simplify processes, unlock the value of data, and deliver measurable outcomes. Today, through Askware, he continues to bring this vision to life, helping organizations embrace AI, intelligent agents, and Microsoft technologies to transform the way they work and create new business opportunities.