Malin Martnes - Past Speaking Engagements

DynamicsMinds 2026

25/05/2026, Grand Hotel Bernardin
Portoroz, Slovenia

From Countdown to Launch Party: Marketing with Customer Insights Journeys

dynamics-365

crm

marketing

customer-insights-journeys

Marketing often sounds simple on paper: build a list, send a message, see what happens. In reality, it can feel more like planning a launch. You need the right audience, the right message, the right timing, and a clear idea of what happens after lift-off. Get any of those wrong and your campaign never leaves the ground. In this session, we’ll look at Customer Insights Journeys as your marketing launch platform. We’ll start by building targeted marketing lists, pulling together the right people for the mission rather than blasting messages into the void. From there, we’ll design a journey that guides customers step by step, using signals and behaviour to decide what happens next instead of relying on guesswork. To bring it all together, we’ll plan and launch a campaign like a real space event, complete with a launch party moment that brings everything to life. You’ll see how journeys can react in real time, how engagement feeds back into your data, and how marketing stops being a one-off send and becomes an ongoing flight path. If you’ve ever felt like your marketing efforts were floating aimlessly in space, this session will show you how to bring them back under control, plan the launch properly, and make sure your campaigns reach their destination.

DynamicsMinds 2026

25/05/2026, Grand Hotel Bernardin
Portoroz, Slovenia

Field Service Mission Control: Keeping Your Rockets Flying

field-service

When something goes wrong in space, there’s no popping back later to fix it. You need the right engineers, the right parts, and a plan that actually works before the countdown even starts. Field service is no different. If you don’t know who’s doing the job, what they need, where they need to be, and when it all has to happen, the whole mission risks staying grounded. In this session, we’ll look at field service through a space-mission lens. Imagine you’re preparing to launch a rocket. You need highly skilled engineers who know exactly how to fix complex systems under pressure. You need the correct parts available at the right time, because missing a single component can delay the entire mission. You need a schedule board that acts like mission control, giving you a clear view of who’s available, where they are, and how to deploy them efficiently. And, of course, you need well-defined work orders that turn a problem into a clear, executable set of tasks. We’ll walk through how modern field service solutions bring all of this together, showing how engineers, inventory, scheduling, and work orders combine into one coordinated operation. You’ll see how better visibility and planning reduce downtime, how smart scheduling keeps missions on track, and how structured work orders make sure nothing critical is missed. If you’ve ever felt like you’re trying to launch a rocket with a whiteboard, a spreadsheet, and a crossed finger, this session is for you. We’ll show how to turn field service chaos into a controlled launch sequence, so every job takes off smoothly and lands exactly where it should.

DynamicsMinds 2025

26/05/2025, Grand Hotel Bernardin
Portorož, Slovenia

Unlocking Hidden Gems in Model-Driven Power Apps: Build Solutions That Sparkle Without a Single Line of Code

power-apps

dataverse

dynamics

model-driven

Ready to turn your Model-Driven Power Apps into high-value solutions that genuinely dazzle? Join us for a hands-on session where we’ll reveal some lesser-known treasures of the platform—features that don’t just improve user experience but can transform your apps into must-have assets for customers. We’re diving into innovative configurations and customizations that, while code-free, pack a powerful punch for any functional consultant’s toolkit. We’ll kick things off with Smart Subgrids, showing you how to tidy up those overcrowded forms with hidden, context-sensitive grids that keep the interface clean and the data accessible. Next, we’ll unleash Business Rules that Work Overtime—applying business rules in ways that keep your app responsive, adaptive, and perfectly tuned to each user’s needs. You’ll also learn how to add Sparkle in Your Columns with custom icons and star ratings, bringing data to life so users get insights at a glance. There’s a built-in Calendar View waiting to be unlocked, too, ready to organize activities, deadlines, and follow-ups with a more time-focused view. Finally, we’ll explore Effortless Power BI Integration, showing how easy it can be to generate powerful, visual reports with minimal setup, ensuring your users have the insights they need at their fingertips. Perfect for consultants looking to deliver polished, powerful solutions, this session promises immediate, practical takeaways for making Model-Driven Power Apps work harder and smarter—all without writing a line of code. Whether you’re building for sales, service, or custom applications, these techniques will elevate your apps, boost user engagement, and make your solutions shine.

DynamicsMinds 2025

26/05/2025, Grand Hotel Bernardin
Portorož, Slovenia

The Mystic Guide to the Microsoft Community: Entering, Growing, and Giving Back (Without Turning Yourself into a Toad)

community

Ah, the Microsoft Community—a vast, enchanted realm that can seem as mysterious as the highlands in a fog. Ye might be thinking, “Where do I even start without wandering into the Misty Moors of Confusion?” Well, fear not! Join the wise and (mostly) wily Mark Christie, your host and resident Scottish wizard, along with a council of experienced community mages, each wielding their own tales of bravery, blunders, and unexpected triumphs from the lands of Microsoft. In this session, we’ll not be handing ye a straightforward map (where’s the fun in that?), but rather a guide for navigating the twists and turns of community life. Expect stories that range from the humble beginnings of casting your first “Hello, anyone here?” spell, to summoning enough courage to present onstage, to finally wielding enough magic to give back and guide others. Each of us took a different path, from meetups to online gatherings to speaking spells (with varying results), and every tale will remind ye that there’s more than one way into the wizard’s tower. But the heart of it all? It’s learning to grow and, one day, to reach back to help the next wandering soul who’s brave enough to step in. So gather round, wands in hand (or just your curiosity, that’ll do), for an hour of wit, wisdom, and a good dose of Scottish charm. Whether you’re just entering the realm or you’re a seasoned mage, ye’ll leave ready to find your own path through the community—without turning yourself into a toad along the way.

DynamicsMinds 2024

26/05/2024, Grand Hotel Bernardin
Portorož, Slovenia

Dynamics 365 Customer Insights - Journeys

d365

dynamics-365

customer-insights-journeys

Audience People from any technology background and any experience, interested in adding the marketing tool Customer Insights - Journeys to their portfolio. Outcome Attendees will understand what CI-J is and what functionalities you have in the system. You'll learn more about the changes that are happening in the system and how they will affect you and your company. They’ll also see how this marketing automation tool separates from the other marketing tools on the market. Description In CI-J you need to do the initial setup for the system to work as intended, you also need to think about GDPR. How should you do this initial setup and what are some of the settings you need to be aware of. To know who your customers are and whom you’re going to focus your marketing on you need to create segments. We'll see how that’s done and what you need to consider while building your segments. Every marketing automation tool needs a good email editor, how does the one in CI-J work and what are some of the things you need to be aware of when working with e-mail and the editor. Journeys is where you organize all your efforts, which emails you want to send out, to whom and when. This is the tool that binds all your previous efforts together. One of the modules where CI-J separates the most from other marketing tools is the event module. We’re going to go through some of what makes this module so special. Agenda Modul 1: Initial setup Modul 2: Segments Modul 3: Forms and pages Modul 4: Email Modul 5: Journeys Modul 6: Event

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