Malin Martnes - Upcoming Speaking Engagements

Malin Martnes

MaCoTra AS

CEO

Norway

Upcoming Speaking Engagements

Meet Malin Martnes, a seasoned pro with over 10 years of experience in Dynamics and Power Platform. As a Microsoft Most Valuable Professional (MVP) and Microsoft Certified Trainer (MCT), she has done her fair share of speaking and teaching others about this wonderful platform. With her down-to-earth approach and practical insights, Malin makes learning Dynamics 365 and Power Platform a breeze, empowering you to learn in a fun way.

Malin + Martnes

Meet Malin next at

DynamicsMinds 2026

25/05/2026

From Countdown to Launch Party: Marketing with Customer Insights Journeys

DynamicsMinds 2026

dynamics-365

crm

marketing

customer-insights-journeys

25/05/2026

Grand Hotel Bernardin

Portoroz, Slovenia

Let's plan a space trip, with Microsoft Plans

DynamicsMinds 2026

powerplatform

25/05/2026

Grand Hotel Bernardin

Portoroz, Slovenia

Field Service Mission Control: Keeping Your Rockets Flying

DynamicsMinds 2026

field-service

25/05/2026

Grand Hotel Bernardin

Portoroz, Slovenia

Malin can deliver sessions in

English

Norwegian Bokmål

Norwegian

Connect with Malin

DynamicsMinds 2026

DynamicsMinds 2026

25/05/2026, Grand Hotel Bernardin
Portoroz, Slovenia

From Countdown to Launch Party: Marketing with Customer Insights Journeys

dynamics-365

crm

marketing

customer-insights-journeys

Marketing often sounds simple on paper: build a list, send a message, see what happens. In reality, it can feel more like planning a launch. You need the right audience, the right message, the right timing, and a clear idea of what happens after lift-off. Get any of those wrong and your campaign never leaves the ground. In this session, we’ll look at Customer Insights Journeys as your marketing launch platform. We’ll start by building targeted marketing lists, pulling together the right people for the mission rather than blasting messages into the void. From there, we’ll design a journey that guides customers step by step, using signals and behaviour to decide what happens next instead of relying on guesswork. To bring it all together, we’ll plan and launch a campaign like a real space event, complete with a launch party moment that brings everything to life. You’ll see how journeys can react in real time, how engagement feeds back into your data, and how marketing stops being a one-off send and becomes an ongoing flight path. If you’ve ever felt like your marketing efforts were floating aimlessly in space, this session will show you how to bring them back under control, plan the launch properly, and make sure your campaigns reach their destination.

DynamicsMinds 2026

DynamicsMinds 2026

25/05/2026, Grand Hotel Bernardin
Portoroz, Slovenia

Field Service Mission Control: Keeping Your Rockets Flying

field-service

When something goes wrong in space, there’s no popping back later to fix it. You need the right engineers, the right parts, and a plan that actually works before the countdown even starts. Field service is no different. If you don’t know who’s doing the job, what they need, where they need to be, and when it all has to happen, the whole mission risks staying grounded. In this session, we’ll look at field service through a space-mission lens. Imagine you’re preparing to launch a rocket. You need highly skilled engineers who know exactly how to fix complex systems under pressure. You need the correct parts available at the right time, because missing a single component can delay the entire mission. You need a schedule board that acts like mission control, giving you a clear view of who’s available, where they are, and how to deploy them efficiently. And, of course, you need well-defined work orders that turn a problem into a clear, executable set of tasks. We’ll walk through how modern field service solutions bring all of this together, showing how engineers, inventory, scheduling, and work orders combine into one coordinated operation. You’ll see how better visibility and planning reduce downtime, how smart scheduling keeps missions on track, and how structured work orders make sure nothing critical is missed. If you’ve ever felt like you’re trying to launch a rocket with a whiteboard, a spreadsheet, and a crossed finger, this session is for you. We’ll show how to turn field service chaos into a controlled launch sequence, so every job takes off smoothly and lands exactly where it should.