Magnus Mårtensson
CEO, Tech Lead
Sweden

;~)

Magnus Mårtensson is an entrepreneur, a Microsoft Most Valuable Professional (MVP) for Azure since the start of the cloud, and a Microsoft Regional Director (RD). He is a consultant, architect, product development lead, and he runs his own company Loftysoft. As an international speaker Magnus travels the world to teach, network, learn, and experience. His passions include connecting with audiences and organizing conferences such as CloudBurst and GlobalAzure. He is of course also very into good food, wine, and great company. Topping it all is mind-sharing, so when you see him at a conference, come over and say hi!

Session Portfolio
Current Sessions Delivered by Magnus
Who's Flying This Cloud? Operational Excellence with Azure Copilot
governance
rbac
azure-policy
troubleshooting
ai-agents
azure-copilot
cloud-operations
operational-excellence

Azure Copilot is evolving from a conversational interface into a fleet of specialised agents for investigating, troubleshooting, deploying, optimising, and operating the cloud. Modern applications generate an overwhelming volume of telemetry, configuration data, and operational context, far more than any human can absorb, correlate, and act on at the speed modern cloud operations require. Copilot does much of the heavy investigative lifting, turning a sky full of signals into a clear forecast: findings, plans, and proposed actions. Yet the captain still makes the call. This session takes a practical, demo-led look at operating with Azure Copilot, drawing on my experience as an Azure MVP providing feedback to the team building Copilot since its earliest days. We will explore the current agents, examine what each one delivers in practice (an explanation, a plan, a script, or a pull request), and see exactly where the approval gate sits before anything changes in your environment. Operating with Copilot also means understanding the control tower: who is cleared for take-off through admin controls; what Copilot can access and act on through your identity, RBAC, Azure Policy, and resource locks; and how BYOS retains every Copilot interaction in your own environment for audit and governance. Packed with the latest capabilities announced at Microsoft Ignite, this session covers where Copilot is heading as well as what you can use today. You will leave knowing what Copilot can do for you, how to roll it out safely from day one, and where the captain's seat remains yours.

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Twenty-Seven Years of Being Early
azure
cloud-computing
patterns
and-practices

Hype is a timeline error... again. Almost everything you are being told about AI right now is true. The timeline is a lie. I was in the audience at PDC in Los Angeles in October 2008 when Ray Ozzie announced "Windows Azure". I proceeded to become one of the first experts in a field that was still entirely theoretical, decorated for it sixteen years running, for a war that had not started yet. I was right about the destination. I was badly, expensively wrong about the timeline. There is a new generation of experts, this time in AI, collecting the same medals. I recognise the badge. I wore one exactly like it, and I am going to tell them what happens next, because I already lived it. This keynote puts two hype cycles side by side. What genuinely rhymes, what is genuinely different this time, and what an architect should do about it on Monday morning.

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Magnus can deliver sessions in
English
Danish
Norwegian
Swedish
Connect with Magnus
Important links
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Past Speaking Engagements
A Look Back at Past Speaking Engagements
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