Rebecka Isaksson
KnowFlow Value
Founder | Copilot & M365 Strategy & Adoption
Sweden
From Ego to Ecosystem: Designing Collaborative Value Creation in Microsoft 365

Session Abstract

Many organisations still operate as ego-systems: knowledge is hoarded, teams optimise locally, and collaboration depends on individual heroes. In Microsoft 365, this often shows up as disconnected Teams, duplicate content, fragmented information, and growing frustration just as organisations begin investing in Copilot. As AI becomes part of everyday work, existing behaviours matter more than ever. Copilot isn't a band-aid for broken ways of working. It amplifies the organisation that already exists, forcing us to rethink how work, collaboration, and knowledge flow are designed. In this session, we'll explore: • Why Copilot amplifies organisational behaviours, both good and bad • How communities and networks help reduce duplication and strengthen collaboration across boundaries • What leaders can do to create the conditions for sustainable adoption, knowledge flow, and AI readiness The organisations that gain the most value from Microsoft 365 and Copilot won't necessarily be those with the most technology. They'll be those that make it easiest for people, information, and ideas to move across teams, functions, and communities.


Rebecka Isaksson

Rebecka Isaksson is the Founder of KnowFlow Value and a Content AI & M365 Knowledge Strategist, helping organizations turn Content Chaos into Copilot Ready. A Microsoft MVP and former Director of Knowledge Management at Microsoft HQ, she brings 15+ years of expertise in collaboration, content governance, and AI-powered knowledge strategies. She’s the creator and host of the Knowledge Fika (now 2.0) podcast, where Swedish fika meets smart conversations on AI and knowledge in M365 - featuring Microsoft Execs, Experts and MVPs. Beyond the stage, Rebecka mentors and coaches emerging KM professionals and AI transformation leaders, fuelling the next wave of talent in this space. A sought-after keynote speaker and panellist at global events, Rebecka delivers practical insights on how AI accelerates knowledge strategies - and vice versa - and why culture change is the real game-changer. Recognized as a Microsoft MVP in 2024 (SP) and since 2026 also for Copilot, she continues to champion ethical, human-centric approaches to AI adoption.


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Rebecka can deliver sessions in
English
Swedish
Rebecka speaks about
sharepoint
community
mvp
ecm
engage
m365-copilot
km
Relevant industries
Manufacturing
Misc
Telecom Services & Equipment
Professional Services
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