Session Abstract

Digital transformation is entering a more mature phase, where artificial intelligence—together with tools such as Microsoft Copilot and Microsoft 365—is becoming a key driver of productivity, decision‑making quality, and competitive advantage. This session presents a business‑focused perspective on digital transformation at the management and board level, emphasizing how AI can move beyond technology adoption to become a strategic initiative that delivers measurable business outcomes. Through real‑world examples, the session highlights the importance of innovation, informed technology selection, and the development of new business models as the foundation of successful transformation. Participants will learn how Microsoft Copilot, business data analytics, and cloud technologies support data-driven decision-making, optimize core business processes, and enhance the customer experience. The session introduces the three key pillars of transformation—business model, data, and agile organization—and explains how leadership can drive change, manage risk, and measure success through KPIs and return on investment within a 6 to 18‑month timeframe. The session also addresses a critical strategic question faced by many organizations today: What happens if we choose not to start digital transformation—and do we truly have a choice? Drawing on the experience of a digital transformation expert team led by the speaker, the session is grounded in hands‑on work with organizations across the region, as well as leadership experience gained as an entrepreneur and CEO of an innovative IT company recognized with more than 120 international awards for IT innovation.

Tomislav Bronzin

Tomislav Bronzin is a Microsoft Regional Director & Microsoft Most Valuable Professional Alumni and founder of CITUS, a Microsoft partner company specializing in software development, consulting, and training. He leads the CITUS Team and manages projects focused on digital transformation and cybersecurity with a focus on AI, Microsoft 365, Power Platform, and Azure. Tomislav is a trainer and speaker at many conferences, including Sinergija, Network Konferencija, NT Konferenca, KulenDayz, Modern Workplace Conference France, Global XR Conference, Global Azure Bootcamp, Global Power Platform Bootcamp, and Init Conference. He is a Senior Lecturer at the Algebra Bernays University, where he teaches five courses. He is one of the founders of the MS Community in Croatia and serves as Vice President of the Croatian Chamber of Economy IT Association. He is also an entrepreneur and innovator who (with his team) has won over 117 international awards for his IT invention, 6 patents, and many other recognitions. Tomislav has led the CITUS team in developing several innovative software products based on their proprietary innovations in mixed reality, artificial intelligence, big data, and cloud computing.