Session Abstract

We encounter a lot of content every day, most of which is junk. Investing a lot of effort is necessary to create quality and relevant content that will attract the audience, and even more effort is required to achieve the "wow effect." Why not seek help from web services that use generative AI to create content? And what if they could do it from their applications instead of us as users writing a request in the prompt? This lecture aims to show how content can be created programmatically using the API of these web services!

Tomislav Bronzin

Tomislav Bronzin is one of only 165 Microsoft Regional Directors worldwide and a Microsoft Most Valuable Professional (M365). He is the founder and CEO of CITUS, a Microsoft partner company specializing in digital transformation, artificial intelligence, cybersecurity, and modern workplace solutions. As an innovator, he has received 120+ international innovation awards and holds six patents in AI, mixed reality, and cloud technologies. With over 25 years of experience, Tomislav has worked on global and EU projects across 40+ countries, advising governments, IT associations, company boards, and development teams. He helps organizations turn technological innovation into strategic advantage, measurable business outcomes, and sustainable change. Tomislav focuses on AI as a catalyst for enhancing human potential—improving decision‑making, productivity, and collaboration. He is an expert in AI strategy and adoption, particularly through Microsoft 365, Copilot, Power Platform, and Azure. His involvement in the IT and business community has accelerated the digital growth of organizations across Europe. As a Vice President of the IT Association of the Croatian Chamber of Commerce, he represents the business community and, as a member of the National Council for Digital Transformation of the Republic of Croatia, promotes influential digital initiatives. Tomislav is a frequent speaker at international conferences, a Senior Lecturer at Algebra Bernays University, author of 40+ research papers, and a member of the National Human Resources Council of the Republic of Croatia.