SharePoint’s Brand Center promised to make corporate branding in Microsoft 365 a breeze. So… did it? In this brutally honest (but lovingly snarky) session, I’ll walk you through what it actually felt like for me to roll out the Brand Center for a sprawling 8000+ employee organization. We’ll cover: - What actually worked, what sat there looking pretty, and what no one used - How to keep your brand (mostly) intact across PowerPoint, Word, and Clipchamp without babysitting every font and logo - Whether CDN integration is a performance win or a governance migraine - How Copilot plays with—or sometimes ignores—your brand assets Expect hands-on demos, practical advice, and a no-fluff breakdown of how to get the most out of this feature—without overpromising what it can’t deliver. If you’re a SharePoint admin, intranet lead, or the poor soul who got voluntold to “make our sites look better,” this one’s for you.