Every time you get in front of the customer, you might get a sense it is only you and him in the whole world. But it is not entirely true. As per statistics, there is always a short list of at least three solutions the customer is considering. So, it is you, the customer, and…your competition. How do you address it? And even more important, should you? Join the session to learn how you can outsmart your competition by leaving subtle traps while demoing the solution: • Addressing the competition: The recommended and proven ways • Demoing with the purpose: Leaving subtle traps • Anticipating counter-moves: Preparing for competitor responses We do not demo solutions to feel good about ourselves. We demo solutions to win the deal! Learn yet more tips to do it.

You are very likely to make the so-called "Demo crimes" during presentations or software demonstrations. What are those "Demo crimes"? They stand for bad habits and behavior that make the demonstration far less effective and hold the audience back. In some cases, they can even cause you a deal. Is there a way to eliminate them completely? Well, just like with other bad habits, they tend to stick and come back. But this is why it is important to be aware of them and start replacing them with bad habits immediately! Join the session to: • Learn the most common demo crimes committed by junior and experienced presales professionals • Recognize situations when you are committing one • Get tools that help you deal with undesired behavior. Think of demo crimes like any other crime in society: you commit one and have to face the consequences. So you better stop making them! Join the session to learn how.